MilanThe capital of fashion and design adds another jewel to its luxurious panorama. SoHo House. After the Roman headquarters (the first in Italy), located c San Lorenzo DistrictThis will also be hosted by the city of Milan famous private clubwhich is known for its exclusivity and for being a meeting point for creative professionals.
So let’s find out what will the new headquarters look like and where will it be located?which he would bring with him a few years later a unique blend of elegance and modernit
SoHo House. the story
The year was running 1995 and the marketing expert according to hospitality Nick Jonesa veteran in the restaurant industry, he founded the first Soho House in the London district of the same name. A house for creators, actors, fashion, art and design professionals.
And club very desirable, in which it is quite difficult to register. A modern center with sophisticated furnishings. L’House in no time turns into “be a place“, becoming a format to be created on a global scale, from Mykonos to Texas, passing through Paris and Rome.
Location:
The choice of location could only be aimed at a delicate, undoubtedly strategic location in the heart of the city. Piazza San Babila e Independence courseNear Montenapoleone.
the new headquarters of SoHo House of Milan will bethe former Cinema Art buildingan elegantly renovated historic building that blends the charm of Milanese architecture with modern and sophisticated design.
It House it will keep you well occupied 6 floors from the thirties building. The interior, with attention to the smallest details, will offer welcoming and exclusive spaces for members, perfect for business meetings, events or simple moments of relaxation, including the rooftop, swimming pool, gym and more. 50 bedrooms.
“Cities without houses” program
The project also deserves special attention Cities without houses, active in 85 cities worldwide, dedicated to creatives working downtown without Soho House. The goal is to offer the same benefits as members who sign up for a subscription full houseoraccess to all the houses in the world at special pricesi for accommodation and food, as well as participation in exclusive events.
Milan version, Cities without houses Milano, has been active for almost 8 years and brings together creatives in the city and around the world through unique experiences. As for eventsArt Basel SwitzerlandWhere he Freeze Seoul and VIVID Sydney Harbor Sail. Access to members Cities without houses it is secured in 43 houses, including the first Italian structure (Roman). A unique environment where ideas flow freely and where you can meet people with common interests and passions.
