Saving behavior and economic status
Despite periods of economic turbulence, such as the COVID-19 pandemic, inflation and rising interest rates, the French have shown remarkable stability in their savings habits. According to the implemented “Savings barometer in France and regions”. By Ifop for Altarofits85% of French have at least one savings product, which has been stable since 2020. In addition, almost 60% of French people have several savings products, an increase of 5 points since 2020.
The majority of French people save regularly, with 94% investing regularly. Among these savers, 75% do so at least once every six months.. Young people under 35 save more for projects (59%), while those 65 and older save mostly to protect themselves against the unexpected (65%).
Aversion to risk
French savers show a strong aversion to risk; Most prefer risk-free products, even with low returns. About 69% of savers have regulated savings accounts, and only 17% choose low-risk products with higher potential returns. This trend is more pronounced among women and the elderly, with 75% and 78% respectively preferring risk-free products.
It is interesting to note that life insurance, after a decline in 2023, regains its popularity in 2024 with 29% of savers. Equity Savings Plan (PEA) has remained stable at 13% for three years.
Responsible savings. a challenge to be accepted
Responsible austerity, while essential to the ecological transition, has difficulty appealing to the French. Only 9% of savers choose responsible investment products. The main reason is poor knowledge of sustainable financial indicators.
This lack of knowledge, combined with fear of risk and suspicion of greenwashing, slows down the adoption of responsible investing. In fact, 53% of savers not investing in these products cite a lack of information, while 28% fear financial risks and 25% fear greenwashing practices.
Young generations. hope for the future
Younger generations show greater sensitivity to sustainable finance. This age group is also the most informed, with 54% of students knowing at least one indicator.
As stated by Stellan Cohen, President of Altaprofits. young generations are more sensitive to stable finances. they are best placed to channel their savings into financing the ecological transition. »
